ShadowMemory explores new territories for contemporary art, interacting within both digital and physical space. Conceived in the form of an app which is linked to geolocation, ShadowMemory simultaneously acts as a multidisciplinary art exhibition, a tour, a game, and an immersive experience. Artists, designers, architects, film-makers and theatre directors are invited to develop unique routes to share them with audiences internationally. Informed by their creators’ artistic practices, themes of their work or simply their areas of interest, the routes offer new ways of seeing the world.
ShadowMemory bridges virtual and physical reality to help us experience urban environments in different and unexpected ways – as readymades, as constantly changing organisms, as allegories and as focal points of innumerable visible and invisible processes.